Prodax

Tile installation and waterproofing

A growing market where uniqueness gradually diminishes has definitely impacted this profession as well. With high demand for such work, interest in the trade is increasing. However, a common issue is a decline in quality. What sets your work apart from the last contractor who messed things up for me?

In this case, Prodax is very clear about their business terms. Efficiency and durability are their core principles. From the very first iteration, the client was determined that this is exactly what they wanted to communicate in the market.

Everything is achievable.

This was the first and only sentence the client emphasized. We definitely wanted to preserve such determination in the visual identity as well.

Since this is a technical field where measurement is a key aspect, precision is a defining characteristic. Alongside this, we aimed to maintain sharpness to further highlight the determination and approach to the work.

You like this project?

If you’re interested in a similar project or believe your business shares a similar approach, don’t overthink it. Reach out, and let’s discuss it further.

Optika Elias

Custom eyewear for those who see beyond the frame.